manager's message
We look forward to you joining us in March next year for the 49th annual Wimmera Machinery Field Days on 1,2,3 March 2011.
The Field Days is the largest annual event for the entire Wimmera and Western Victorian region and attracts extensive media coverage throughout regional Victoria and South East South Australia.
When the Field Days are on it becomes the major topic of conversation for thousands of people in the region and the main generator of business activity and community involvement for several weeks across the entire Wimmera.
From the largest machinery exhibitor looking for room to move to the smallest exhibitor wanting an indoor space - we have plenty of options with hundreds of outdoor sites all fully powered and hundreds of air-conditioned fully powered indoor sites. And all are competitively priced.
Our aim is to make all areas of the Field Days attractive to patrons thus providing your business with the all-important passing trade each day and ensuring our patrons along with our exhibitors have a positive and rewarding Field Days experience.
We strive to ensure we have an event that caters for farmers, families and all types of individuals from rural and regional Victoria.
As an exhibitor looking for ways to promote and grow your business in this region and beyond, you will not want to miss next year’s Wimmera Machinery Field Days.
See you in March 2011!
Murray Wilson
Manager
exposure for your business
In the months leading up to the Field Days each year, regional media coverage of the Field Days eclipses all other Wimmera events and with this region being a major agriculture and agribusiness hot-spot, the Field Days generates interest across Victoria and throughout rural Australia.
While there is a lot of self-generating interest in the event, the Wimmera Machinery Field Days invests considerable time, effort and money to promote the event and guarantee saturation exposure.
Advertising through television, radio, electronic and print media, market research and direct marketing through the Field Days ‘Official Program’ guarantee a significant audience every year. Radio coverage is particularly extensive; covering five Victorian regions. The Field Days professionally produces a full colour ‘Official Program’ which is distributed free to thousands of people across the Wimmera, Mallee and Grampians region before the event and is available free to all patrons at the gate.
new product releases
The Wimmera Machinery Field Days is the perfect opportunity for businesses to launch or promote any new products they have released on the market in the past 12 months. Media outlets, regional, state and national, are always interested in ground-breaking or new product stories. New product releases are also a special feature section in the Field Days’ Official Program. Please see the information form on page 12 of the prospectus.
catching the eye - exhibitor site awards
The Wimmera Machinery Field Days prides itself on providing a showcase with a modern professional image and the very latest in agriculture machinery and technology. To encourage exhibitors to strive for similar ideals, there are two major product awards and four site awards on offer during the 2011 Field Days.
product awards
- Machine of the Year
- Agriculture/Agribusiness Innovation of the Year.
site awards
- Best Outdoor Exhibit
- Best Pavilion Exhibit
- Best Country Lifestyle Exhibit
- Best Country Gourmet Exhibit
