manager’s message
We look forward to you joining us next year for the 50th anniversary of the Wimmera Machinery Field Days on 6,7,8 March 2012.
The Field Days is the largest annual event for the entire Wimmera and Western Victorian region and attracts extensive media coverage throughout regional Victoria and South East South Australia.
During February and March each year the Field Days become the major topic of conversation for thousands of people in the region and the main generator of business activity and community involvement for several weeks across the entire Wimmera.
With new branding for our key site locations and constant development to improve the site to increase visitor amenity and interaction between patrons and exhibitors we can ensure many positive rewards for all participating companies.
We strive to ensure we have an event that caters for up to 25,000 farmers, families and all types of people from rural and regional Victoria. These are our supporters, customers and clients and being part of the Wimmera Field Days offers you a chance to meet them all.
As an exhibitor looking for ways to promote and grow your business in this region and beyond, you will not want to miss next year’s 50th anniversary of the Wimmera Machinery Field Days.
See you in March 2012!
Murray Wilson
Manager
why you must be there in 2012
TheWimmeraMachinery Field Days is nationally recognised as Victoria’s and southern Australia’s premier broadacre and agricultural machinery event. It attracts thousands of patrons and exhibitors from across the country and overseas and generates millions of dollars in trade across a broad crosssection of agricultural industry and rural business. If you want to grow your business and expand your customer and client base then theWimmera Field
Days offers you the perfect opportunity.
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exposure for your business
In the months leading up to the Field Days each year, regional media coverage of the Field Days eclipses all other Wimmera events and with this region being a major agriculture and agribusiness hot-spot, the Field Days generates interest across Victoria and throughout rural Australia.
While there is a lot of self-generating interest in the event, the Wimmera Machinery Field Days invests considerable time, effort and money to promote the event and guarantee saturation exposure.
Advertising through television, radio, electronic and print media, market research and direct marketing through the Field Days ‘Official Program’ guarantee a significant audience every year. Radio coverage is particularly extensive; covering five Victorian regions. The Field Days professionally produces a full colour ‘Official Program’ which is distributed free to thousands of people across the Wimmera, Mallee and Grampians region before the event and is available free to all patrons at the gate.